The ALDI way of shopping has been continuously honed and refined since our first store opened in Southeastern Iowa in 1976. Committed to bringing food to customers at the lowest prices possible, their early stores set up shop in small spaces and introduced shoppers to the select-assortment concept, carrying only 500 select brand products. Compared with other supermarkets, the stores seemed tiny. But ALDI found a niche with Americans hungry for real value, and the chain grew rapidly.

Today, there are over 1,000 ALDI stores in 31 states, from Kansas to the East Coast. And today’s ALDI store carries about 1,400 regularly-stocked items, including fresh meat, and, in certain locations, beer and wine. Though the original ALDI concept has been modified somewhat to accommodate our ever-changing tastes and preferences, the core concept remains: “honest to goodness savings.”

To promote these savings, ALDI is holding a “one week challenge.”  The chain is encouraging customers to shop ALDI for a week, shop the “other guy” and then compare the savings between the two.

Did you know customers who typically shop traditional grocery stores can save up to $1,996.80, and those who shop big-box stores, save $998.40?  Think of what you could do with the extra money each year!

As a part of this challenge, one lucky Mocha Dad reader will win a $25.00 ALDI gift card that you can use in store.

Mandatory Entry

To enter the contest, leave one or more of the following comments (you must complete this entry before submitting additional entries):

  • Visit the ALDI website and let me know which deal you like the most.

Additional Entries
After you have submitted your mandatory entry, you can receive additional entries by doing any or all of the following things:

Mocha Dad’s “ALDI One Week Challenge Contest” starts on Monday, August 23, 2010 and ends Sunday, August 29, 2010 at 11:59 p.m. (CST), and is open to all Mocha Dad readers, subscribers, and/or fans in the continental U.S. No purchase required. Relatives and employees of Mocha Dad are not eligible to win. Winners will be chosen via and announced on Monday, August 30, 2010. You must leave your contact information to collect your prize. A representative from MWW Group will conduct prize fulfillment. If a winner does not respond within 5-days, a new winner will be chosen.