Over the years, I’ve written several articles on how media outlets and brands portray fathers negatively. Usually dads are depicted as bumbling idiots who cannot take care of themselves and lack their families’ respect. Recently a few brands have recognized the valuable role that modern dads play in their children’s lives. Tide and Downy are working promote fatherhood through their #dadsWay campaign. For every tweet using #DadsWay, Tide and Downy will donate $1 to the National Fatherhood Initiative. Watch this short video do see how I deal with dirt dad’s way.
Join the conversation: Which brands are promoting fatherhood the right way?
Disclosure: This post is a part of the Tide and Downy #dadsway promotion