Dealing With Dirt Dad’s Way

dealing with dirt dads way

Over the years, I’ve written several articles on how media outlets and brands portray fathers negatively. Usually dads are depicted as bumbling idiots who cannot take care of themselves and lack their families’ respect. Recently a few brands have recognized the valuable role that modern dads play in their children’s lives. Tide and Downy are working promote fatherhood through their #dadsWay campaign. For every tweet using #DadsWay, Tide and Downy will donate $1 to the National Fatherhood Initiative. Watch this short video do see how I deal with dirt dad’s way.

Mocha Dad – dadsway from mochadad on Vimeo.

Stay Strong,

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Join the conversation: Which brands are promoting fatherhood the right way?

Disclosure: This post is a part of the Tide and Downy #dadsway promotion


About author

Frederick J. Goodall

Frederick J. Goodall is the founder of Mocha Dad - a parenting website focused on fatherhood. He is passionate about parenting and helping men to be great dads, husbands, and role models. You can contact him at or on Twitter at