Nickelodeon and Toyota have partnered to transform everyone’s porous pal into a new concept car based on the upcoming film, The SpongeBob Movie: Sponge Out of Water. The SpongeBob Movie 2015 Toyota Sienna features a custom three-dimensional SpongeBob SquarePants exterior, complete with the character’s Superhero Incredibubble mask that blows real bubbles at the top of the car. The interior features seating inspired by each of SpongeBob’s Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain’s steering wheel, a blue-sky head liner and a sand-inspired floor.
“SpongeBob SquarePants continues to be at the center of pop culture, and through this promotion with our wonderful partners at Toyota, we have created his next iconic moment with a truly unique vehicle,” said Pam Kaufman, Chief Marketing Officer, Nickelodeon Group.
The one-of-a-kind vehicle was unveiled at the LA Auto Show and is rolling out on a cross-country promotional tour leading up to The SpongeBob Movie’s Feb. 6, 2015 premiere.
The SpongeBob Movie-themed 2015 Toyota Sienna will bring SpongeBob’s special brand of nautical nonsense to several family-friendly locations, including select Bass Pro Shops across the US, Nickelodeon Suites Resort, Orlando, Fla.; Nickelodeon Universe at Mall of America, Minneapolis, Minn.; the Chicago Auto Show, Chicago, Ill.; and the New York Auto Show, New York, NY. These events will feature character meet-and-greets and photo opportunities, a SpongeBob-inspired crane game; giveaways and more.